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So French So Chic – John McRae Photography & Studio

Shooting for So French So Chic at Sydney Harbour

What a day! Our team spent an unforgettable day on the stunning Sydney Harbour, working together to bring the latest fashion catalogue for So French So Chic to life. The weather couldn’t have been better, with the sun shining brightly and the harbour’s sparkling waters providing the perfect backdrop for a summer-themed shoot.

The atmosphere was buzzing with excitement and creativity as we began setting up for the shoot. David Cranson, our incredible make-up and hair artist, worked his magic to create the flawless looks for our models. From glamorous waves to sleek, sophisticated styles, David’s talent added that extra touch of elegance to each shot.

Louis, our hard-working assistant, was always at hand, keeping everything organized and ensuring that the photo-shoot ran smoothly. His attention to detail was invaluable, making sure the lighting, props and silhouettes looked good. And, of course, we couldn’t forget Valerie from So French So Chic, whose vision for the brand and her expert direction kept us all focused on creating the most beautiful shots possible. Her sharp eye for style and current trends was evident in every look we put together.

As the day went on, we transitioned between a variety of looks, from breezy summer dresses to more chic, polished ensembles. Each outfit perfectly captured the effortless elegance of the So French So Chic brand, and it was such a joy to collaborate with such a talented team to bring that vision to life.

By the end of the day, we had a collection of beautiful, sun-soaked images that were a true reflection of the brand’s signature style: fresh, timeless, and always effortlessly chic.

So French So Chic – the new summer range

On a perfect autumn day in Parsley Bay (although admittedly it was a bit cold for the model) we shot next season’s summer range for So French So Chic. Valeria Sizova, originally from Vladisvostok (eastern Russia) was a joy to work with. Sydney is full of these treasures of nature and the sandstone parkland, bridge and wharf provided a stunning backdrop.

So French So Chic says……..

We present our unique blend of A-line silhouettes and soft, falling fabric. This year, our summer range is a mix of bold colours and gentle neutrals. Bright tones of fuschia, coral, turquoise and burnt orange are mixed with fresh pastels, or crisp, maritime white. Be part of our own French identity, adapted to the Australian climate and outdoor lifestyle. This includes loose tops with twin front pockets and large mother-of-pearl buttons, an asymmetrical sundress, a bolero jacket and wide-legged pants reminiscent of French sailor wear.

So French So Chic

So French So Chic, the Potts Point based clothing retailer and wholesaler specialised in casual linen women’s wear asked me to stage and shoot their new range for the look-book and catalogue. We decided to use the timber deck of the yacht Drumfire moored in Rushcutter’s Bay as the perfect setting.

We then moved into the studio to complete the photos of the summer and autumn ranges, focusing on loose linen dresses, maritime inspired pants and large knit jumpers. Caro and Clara both did a fantastic job modelling the garments on the yacht and later in the studio for the look-book for So French So Chic, based in Potts Point, NSW. Additional items were presented and photographed on a “ghost mannequin”.

Caro and Clara model in studio for the look-book.
Ghost mannequin effect for the rest of the range.
Behind the scenes of the crew (not the crew of the boat) at work.