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Roberts & Co – John McRae Photography & Studio

Roberts & Co – “topping out” at Wentworth Point

I am frequently asked to photograph “topping out” events for various stakeholders in the construction industry. On this occasion, I was invited to document the “topping out” of an educational facility at Wentworth Point in western Sydney, during mid-construction.

You might wonder, what is a “topping out”? According to Wikipedia, it is a practice which seems to have originated in ancient Scandinavia as a religious rite, where a tree was placed atop a new building to appease the tree-dwelling spirits displaced during construction. The tree also served a practical purpose: when the pine needles fell to the ground, it signaled to the builders that their timber frame had cured or dried.

Today, a “topping out” event is usually organized by the builder, who invites those partners and associates involved with the project to a ceremony to mark the completion of the final level in construction, signifying that the structure is finished.

At the event I covered for Roberts & Co., a large potted tree was hoisted by crane onto the roof of the building. Speeches were made and group photos were taken. I learned that the tree does not remain on the roof; after the event, it is taken back down by crane and planted somewhere nearby.

Roberts & Co update their marketing imagery

I recently spent time documenting a couple of sites in Sydney that are currently undergoing construction by Roberts & Co. The first site is part of the upgrade and on-going infrastructure expansion at Westmead Hospital and the other is the massive extension to the Wentworth Point Public School at Wentworth Point.

The brief was to work on collecting more personalised imagery for marketing purposes, including for their web site. There is a move away from using stock imagery for these purposes. Instead, several companies now prefer to produce their own branded images, and to focus on the many people who are working in a creative manner. 

It fascinates me to go onsite for such clients. I get to see a professional, fast-paced environment, involving many aspects of the building industry. There’s continual movement of people and construction materials, which for me creates a dynamic picture of activity and growth. I aim to capture this in my photos for Roberts & Co, and I walked away inspired by the commitment of the people involved in their work.