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Prime Constructions – John McRae Photography & Studio

Sod turning in Blacktown and Eastern Creek

Sod turning, also known as groundbreaking, cutting, sod-cutting or “turning the first sod”, is a traditional ceremony in many cultures to celebrate the first day of construction of a building or other large-scale project. Such ceremonies are often attended by dignitaries including politicians and financers. In two recent ceremonies in Sydney which I recorded as photographer, the dignitaries were various business people associated with the developments, namely the developer (ISPT) and the two respective builders (Prime Constructions and Texco).

The actual shovel used (see above pic) during the groundbreaking is often a special ceremonial shovel, sometimes coloured gold, and it is meant to be saved for subsequent display. It may also be engraved. Sometimes a bulldozer is used instead of a shovel (but not at these two events, although an excavator was moved into the background at the Eastern Creek site for dramatic effect).

Sod turning at Eastern Creek with ISPT and Prime Constructions
At Eastern Creek golden shovels were used for the sod turning

Groundbreaking ceremonies have a long history, celebrated for centuries  to officially mark the beginning of construction of a new property, partly to thank those who made it possible (noting that the people concerned may have already been working for years to finance, design and develop the project to the point of actual construction). The first documented groundbreaking ceremony took place in ancient China, in 113 BC. Many early groundbreaking ceremonies were intrinsically linked to religion, however this is not necessarily the case in modern times.

In November, I attended two ceremonies on the same day … both featuring the developer ISPT, who partnered with Texco (builders for the Bessemer Business Park in Blacktown) and Prime Constructions (builders for the Eastern Creek site). I appreciate how important it is to acknowledge the hard work and achievement of people through these “rites of passage”, such as sod turning. Of course this is just the start, since these men and women are about to embark on a new phase of hard work, in the building of these new structures and warehouse facilities, due for completion in late 2024.

Much to my delight both ceremonies included cakes and coffee following the speeches and formalities.

CHEP warehouse – Eastern Creek

Logistics of any kind is a big industry on the western periphery of Sydney. CHEP’s new warehouse in Eastern Creek, built by Prime Constructions, is no exception.

CHEP is a company dealing in pallet and container pooling services, serving customers in a range of industrial and retail supply chains. Founded in 1946, it is a subsidiary of Brambles.

Shooting in an industrial landscape at dusk can sometimes be quite surreal. The architecture takes on a futuristic geometry, devoid of the human figure.

Mushroom Records renews Woolloomooloo premises

The Mushroom Group has recently updated its Sydney headquarters, a hub for the best musical talent this country has to offer. As Australia’s largest independent music and entertainment group, its history is unrivalled. Although the recent death of legendary founder Michael Gudinski was untimely, he had the opportunity to see the renovations almost complete.

I was commissioned by Prime Projects to plot the initial phase of the refurbishment with the intention to complete a more detailed portfolio of the building when the fit-out is fully operational and the art collection has been installed.

The Mushroom Group continues to be at the forefront of Australian music, producing iconic collaborations which in the past have included “Living in the 70’s” by Skyhooks, “True Colours” by Split Enz, such signings as Hunters & Collectors and Machinations and under Mushroom Records label, the who’s who of Australian rock and pop – The Angels, Jimmy Barnes, Nelly Furtado, Renee Geyer, Kate Ceberano, Kylie Minogue, Yothu Yindi…and the list goes on.

Five projects for Prime Constructions

What to do with an abandoned building, collecting dust, graffiti and shattered glass. Prime Constructions turned a run-down eye-sore in Pymble into a modern, highly functional office building with all the mod-cons.

I was given the unusual opportunity to photograph the project as a “before and after” record of how urban spaces can be reclaimed and repurposed.

The decision has been to respect as much of the original, high quality graffiti as possible especially in the lower ground floors and car park. In this way the past is featured as part of the present.


Tigerpak office and warehouse, Marsden Park (for The Prime Group)


SCT Warehouse, Minchinbury (for The Prime Group)


Charter Hall warehouse and offices, Prestons (for The Prime Group)


Hunter Express, Casula (for The Prime Group)