I’ve long had an interest in perfumes. I remember arriving in Paris after I first started traveling in my early 20’s and loving to try all the various fragrances at the large Parisian department stores. Through the years, I have sampled many … and subsequently I’ve spent heaps on purchasing these very expensive bottles of, essentially, scented water.
While my interest in perfume has continued, I look for new fragrances and in particular alternatives to the costly luxury brands. So I responded with great interest when I was approached to create imagery for ESNC, a new in-store boutique at the Bankstown Shopping Centre, for a brand which sells perfumes designed and manufactured in Turkey.
I set out to take images of the newly-built retail installation. The counter/shop has been built by Alishan Yucel from Feature Point Constructions. I have shot projects before for Ali in Melbourne (see previous post here). Ali completes beautiful work … his finishes in particular are amazing. Based in Melbourne, he created modular pieces of the ESNC counter at his workshop. He then transported the units to Sydney, to be assembled on site at Bankstown.
I spent time with Sam (owner of ESNC), his wife and the sales crew during one Saturday morning, and captured both stills and video of some of their interaction with the general public. I’ve posted some of the results as part of this post and the images speak for themselves…..dropping in to the ESNC store in Bankstown will definitely be a lot of fun.