BENEFIT YOGA

I photograph regularly for a very dynamic cosmetic company called “Benefit”.  Some of you may know them.  They are unique among the big brand cosmetic companies in that they do no standard advertising (ie print, billboards, television etc).  All their marketing is social media based and they happen to be one of the leading brands in Myers.  I find this very interesting.  Their reach is directly to the general public via Twitter, Facebook, Instagram etc, and to the major bloggers.

 

It kind of reminds me that I should perhaps be paying more attention to the importance of social media, by blogging and posting stuff more diligently than I do.  But you know how it is…..all that takes time and when you’re busy shooting and preparing images, the last thing your thinking about is how you must post an up-date on the web.  LOL

 

Here’s some photos of a couple of examples of the initiatives they come up with in order to get the word out.  I was asked to photograph 2 unusual Yoga events.  One took place at the level of the look-out at Centre Point Tower and the other took place in front of the huge fish tank, sharks swimming by, at the Aquarium.  Who would of thought….yoga with the sharks….although they do yoga at Bondi Beach and that’s pretty close to a few sharks.

 

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And now for the Aquarium…………

 

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Follow them on Instagram if you think you’d like to participate in Benefits next round of “wild” things to do!